Sources works!

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Sources works!

By Dave Redinger

I’ve been listed in Sources for a couple of years now, ever since I launched my own radio program. I admit I was a little apprehensive at first. I didn’t think anyone would contact me, especially since I was becoming a member of the media myself. But on the advice of a friend who works in public relations, I listed, then waited.

In the first couple of months I didn’t get any response. But when the media did start to call, well, they just keep calling.

Most of the response has come from television producers. Prior to starting my own radio show I had appeared regularly on CityTV and Pulse24 as an automotive authority, mostly on their call-in program “Auto Shop”. Since listing in Sources, I’ve appeared on Global, CTS and Goldhawk Live. When I asked the producers and reporters where they found me, the answer was always the same – “Sources”!

Now I get calls almost every other week to appear on television. I have even been approached by two major networks to consider producing my own television show. (I’m giving serious consideration to their offers but remain focused on radio for the time being.)

Out of curiosity I recently did a Google search of my name on the Internet. I was amazed to see what came up! Not only did my Sources listing appear first on the list, but also I am quoted in a number of online magazine articles and appear on Web sites sponsored by some of the television shows I’ve been on! I can’t believe all the media coverage I’ve gotten, just from listing in Sources.

So I’m here to tell you that listing in Sources does work. If response is slow in coming, be patient. You’ll get a call just as soon as your area of expertise is of interest to a reporter or broadcaster somewhere in Canada. Your day will come and it may even last a whole week!

Known to many radio and television audiences as the “Neighbourhood Mechanic”, Dave Redinger is Canada’s authority on most things automotive. He can be reached at (905) 567-5500 or stikky@ca.inter.net. Click here to see his Sources listing.