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Resources and Articles from The Sources Hotlink

 
  1. Have new social media made 'traditional' media obsolete?
    New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
  2. Keeping Current
    With a blog, a piece in the Globe or an appearance on a cable show that only two percent of the population watches, you can get a bounce or multiplier effect. Mainstream networks and cable news shows are reading blogs on the air to viewers, thus giving them legs.
  3. New Media... Endless Possibilities
    Using new media to get your message out.