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Resources and Articles from The Sources Hotlink

 
  1. Canwest latest 'media giant' to exploit news operations
    Media corporations claim to care about quality journalism, but they've deceived Canadians for decades -- censoring news to protect their profits, pandering to the interests of the corporate world, and neglecting to invest adequately in their news operations. For decades powerful media corporations have decided what news Canadians should read, hear, and see. By reading just about any Canadian daily newspaper it's not hard to see how the values of corporate-owned media are quite different from the values and interests of the majority of Canadians.
  2. Effective Media Relations
    Nurturing your relationships with reporters

    Our relationships with journalists need to be maintained over time in order to be fruitful.
  3. Effective Media Relations
    Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
  4. Frequently Asked Questions about Sources
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  5. Getting your story into the media
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  6. Grassroots media relations
    A media relations guide for organizers and activists.
  7. Helping you reach the media
    How Sources can help you get more and better media coverage

    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  8. HotLink Resouce Shelf: In the News
    Review of a book on media relations in Canada.
  9. In Print: Maximizing Coverage in Community Newspapers
    How to get coverage in community newspapers.
  10. Maximizing Coverage of Charity Activities in Community Newspapers
    When it comes to getting coverage in the local newspaper, presentation is paramount. Tto maximize your profile and get your story or event covered, give the newspaper what it wants, when it wants it.
  11. Media Events - Maximizing Your Attendance & News Pick-up
    Maximizing your attendance and news pick-up at media events.
  12. Newsroom tips from The Canadian Press
    Newsroom tips from The Canadian Press.
  13. Smooth Talking! Explore the Paid Speaking Market
    Becoming a professional speaker.
  14. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers

    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
  15. Sources gives you powerful tools to help you stand out from the crowd
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  16. Sources Select Resources
    Reviews and information about print and online resources for journalists and researchers

    Reviews and information about print and online resources for journalists and researchers.
  17. There's no such thing as a slow news day
    The news media are always looking for news.
  18. Watching the News
    Watching the news to learn what the media are interested in.
  19. When & How to Hold a News Conference
    So before you decide to call a news conference, make sure that the circumstances meet ALL of the criteria.