Helping you get media coverage
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Resources and Articles from The Sources Hotlink

 
  1. Blowing Your Own Horn!
    Launching your own public relations campaign.
  2. Expose Yourself!
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
  3. Frequently Asked Questions about Sources
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  4. Getting your story into the media
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  5. Helping you reach the media
    How Sources can help you get more and better media coverage

    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  6. HotLink Resource Shelf: Going for Gold!
    Review of Going for Gold, a book on marketing strategies for speakers.
  7. Managing the Media: A Lesson in Making Publicity Come First
    Case study of media relations strategy.
  8. Media Exposure
    Promoting your magazine on a shoestring.
  9. Promote Your Auction Domain Name Listings
    One in the crowd! This is what your domain name is when you submit it to a live domain auction or any domain auction really. One in the crowd. Unless your domain is one of the headliners due to it being an amazing domain name, the rest kind of are just "in the list".
  10. Promotion (Marketing)
    Sources Select Resources Encyclopedia

  11. Publicity 101 for Colleges
    Sources News Release

    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
  12. Selling the Invisible: Book Review
    Ideas for research, presentations, publicity, advertising and client retention
  13. Sources gives you powerful tools to help you stand out from the crowd
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  14. 10 Perfectly Promotable Ideas
    As a small business marketer you are often looking for ideas to promote your business.