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Resources and Articles from The Sources Hotlink

  1. The Anatomy of Buzz: How to create word of mouth marketing (book review)
  2. Are you paying too much to send out your news releases?
    Sources News Release

    If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
  3. Blowing Your Own Horn!
    Launching your own public relations campaign.
  4. Effective Media Relations
    Nurturing your relationships with reporters

    Our relationships with journalists need to be maintained over time in order to be fruitful.
  5. Effective Media Relations
    Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
  6. The Eight Best Books for Publicity Seekers
    For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
  7. Enhance your image in novel ways
    Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
  8. Enhance your listing and get the most for your dollars
    Tips for making your Sources listing work most effectively for you.
  9. Expose Yourself!
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
  10. Flying High: 5 Sure Ways to Get Your Business Soaring
    Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
  11. Frequently Asked Questions about Sources
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  12. Get a Digital Life
    An Internet Reality Check

  13. Getting Ink for Your New Product
    Get media coverage of your product.
  14. Getting your story into the media
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  15. Grassroots media relations
    A media relations guide for organizers and activists.
  16. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Strategy and tactics for successful media campaigns.
  17. Helping you reach the media
    How Sources can help you get more and better media coverage

    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  18. HotLink Resource Shelf #26
    Reviews of public relations books.
  19. HotLink Resource Shelf: Going for Gold!
    Review of Going for Gold, a book on marketing strategies for speakers.
  20. How to Make Your B-roll Work
    Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
  21. How to Make Your PR Photos Work
    There is a real art and science to the news photo.
  22. Improve Your Publicity Awareness
    Tips on networking for success.
  23. Introducing the Sources Calendar
    The Sources Calendar enables you to inform the media of your newsworthy events.
  24. Learning how to live with editors
    Pay attention to editorial fit, readership relevance, and good writing.
  25. Letters to the Editor
    The Letters page is one of the most popular sections of any newspaper, and is therefore an ideal way to keep your name and your core message in front of the public.
  26. Media Exposure
    Promoting your magazine on a shoestring.
  27. News releases that work -- and those that don't
    Media relations know-how: effective media releases.
  28. Powerful publicity and marketing tools for publishers and authors
    Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers directly.
  29. Publicity
    Sources Select Resources Encyclopedia

    A brief overview from Wikipedia.
  30. Publicity 101 for Colleges
    Sources News Release

    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
  31. Rejoignez SOURCES
    Le guide média pour les experts et les porte-paroles

    Votre présence dans SOURCES# vous assure une visibilité auprès des médias lors de l#élaboration de leur reportage ou articles sur votre domaine d#activité.
  32. Smooth Talking! Explore the Paid Speaking Market
    Becoming a professional speaker.
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers

    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See, fill out the membership form, or call 416-964-7799.
  34. Sources gives you powerful tools to help you stand out from the crowd
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  35. Speaking to the Media
    A special report from Sources with articles from The Sources HotLink

    Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
  36. The Strange Case of Dr. Jekyll and Mr. Hyde and SOURCES
    Stories turn out better with SOURCES.
  37. Successful Event Marketing Strategies
    Tips for marketing your events.
  38. Successful news releases: 7 must-know tips
    Make it short, make it make, make sure it's important.
  39. Twenty-five Years of Sources
    From the beginning, Sources was seen as a public service as well as a tool for journalists.
  40. What Does a Reporter Want?
    What does a reporter what when they interview you?
  41. What people are saying about Sources
  42. Why I Am Listed in Sources
    Over the years, I have turned to Sources time and time again to track down experts to interview for whatever newspaper or magazine article I happened to be researching at the time. So when the time came for me to position myself as an expert it was immediately obvious to me what I had to do: take out a listing in Sources.
  43. Why Publicity Sometimes Fails
    You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.
  44. Writing a Successful Case Study
    Readers love a good story. That's why these chronicles of success will often stand out on the editor's desk while press releases, media kits and other media communications fight a tough battle just to get noticed.

Experts on Publicity in the Sources Directory

  1. Sources