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  1. The harsh realities of lead follow-up
    Obtaining lead information is suffering in quality. Following-up on those leads is also suffering, with two-thirds of follow-ups involing non-face-to-face methods. If your returns are suffering, it may be due to how you handle your lead follow-ups
  2. Recording quality lead information
    Advances in technology means that fewer people use manual lead sheets to record lead information. If you are going to use technology, ensure you have prepared for the problems highlighted in this article. Some times manual lead sheets are more effective.