Sources Select Resources Encyclopedia
- Building on the Emotional Experience of the Brand
Linking Individual Brands With the Brand of a Convention or Event
As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the expectations of those who hire us.
- Frequently Asked Questions about Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
- Getting your story into the media
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
- Helping you reach the media
How Sources can help you get more and better media coverage
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
- How Sources magnifies your Internet visibility
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
- How To Get Personality Into Your Growing Business
Most people associate the word personality with individuals. But businesses can have personalities too, and the image and feeling of a more distinctive business are likely to remain with customers.
- Managing your Brand in an Insecure World
Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.
- Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.