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Resources and Articles from The Sources Hotlink

  1. Do all booth staffers need continuing education?
    If your booth staff does what they always did, they will get what you always got. If they want better results for your exhibition investment they are going to have to do something differently. Your investment in their continuing education can reap huge rewards.
  2. Is your booth staff ready for an attitude adjustment?
    While your gut instinct may be to focus on the sale, especially since there is tremendous pressure to perform, Siskind challenges you to focus on the relationship with the visitors instead. This may result in an increase in sale performance.