1. A Good File Never Forgets
   Improve your publicity awareness
   Keep track of the calls you receive from the media. Don't rely on memory alone.
2. How to Build a Media List
   Often your desired target audiences are diverse so this should be clearly defined before beginning to build your media list.
3. Mailing list know-how
   Your mailing list is one of the cornerstones of a good communications strategy.
4. Sources.com
   Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
   Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
   Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
   Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
5. Sources gives you powerful tools to help you stand out from the crowd
   An overview of how you can use SOURCES to amplify your message.
   SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.

Experts on Media Lists in the Sources Directory

1. Media Names & Numbers
2. Sources Mailing Lists