- The Benefits of Reaching the Media
The benefits of being listed in Sources.
- Effective Media Relations
Nurturing your relationships with reporters
Our relationships with journalists need to be maintained over time in order to be fruitful.
- Effective Media Relations
Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
- Expose Yourself!
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
- Flying High: 5 Sure Ways to Get Your Business Soaring
Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
- Frequently Asked Questions about Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
- Getting your story into the media
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
- Grassroots media relations
A media relations guide for organizers and activists.
- Guerrilla Tactics for Maximizing the Results of Your Media Campaign
Strategy and tactics for successful media campaigns.
- Helping you reach the media
How Sources can help you get more and better media coverage
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
- How Sources magnifies your Internet visibility
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
- How to Make Your B-roll Work
Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
- In Print: Maximizing Coverage in Community Newspapers
How to get coverage in community newspapers.
- Introducing the Sources Calendar
The Sources Calendar enables you to inform the media of your newsworthy events.
- Maximizing Coverage of Charity Activities in Community Newspapers
When it comes to getting coverage in the local newspaper, presentation is paramount. Tto maximize your profile and get your story or event covered, give the newspaper what it wants, when it wants it.
- Media Exposure
Promoting your magazine on a shoestring.
- Media Relations as a Marketing Tool
The first step to getting media attention is to make sure that reporters know about you.
- Outrageous Campaigners Show Size Isn't Everything
OutRage! therefore consciously tries to make its protests informative and amusing. It projects it's political message with wit, style, humour and theatricality. Indeed, a typical OutRage! action could be described as "radical theatre of the streets".
- PR Industry launches new standard for measurement and ROI
A new standard for measuring editorial coverage and return on investment.
- Publicity 101 for Colleges
Sources News Release
Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
- Smooth Talking! Explore the Paid Speaking Market
Becoming a professional speaker.
Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
- Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
- Sources Select Resources
Reviews and information about print and online resources for journalists and researchers
Reviews and information about print and online resources for journalists and researchers.
- Telling Journalists Who You Are
Getting the most from Sources
A well-written descriptive paragraph in your Sources listing tells journalists why they should call you.
- Top Ten Misconceptions About the Media
- Twenty-five Years of Sources
From the beginning, Sources was seen as a public service as well as a tool for journalists.
- What Makes a Good Story?
What makes a story interesting is often a combination of the interests of the audience, the interests and abilities of the reporter, and a long history of journalistic tradition.
- What people are saying about Sources
- When to Contact the Media
Advice on when to contact the media.