A

1. Achieving Success as a professional speaker
   Attaining success as a professional speaker is no easy matter! Talent and hard work are absolute musts. And, another absolute is EXPOSURE – success as a professional speaker depends on promoting yourself and becoming known to the people who are the gatekeepers to your audience.
2. Advice on Hiring a Media Trainer
   Media training is highly recommended for any media spokesperson, whether a novice or a veteran.
3. After the interview
   What to do after being interviewed by a reporter.
4. The Anatomy of Buzz: How to create word of mouth marketing (book review)
   
5. Answering Machine Tips
   Voice mail needs to be managed effectively.
6. Approaching Prospects on the Show Floor
   A good approach doesn't have to be complicated, rather it should consist of words that the booth person can say comfortably and honestly.
7. Are you paying too much to send out your news releases?
   Sources News Release
   If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
8. Are You Prepared for 21st-Century Interviews?
   Chances are that, if media consider you interview-worthy, you possess a decade or two of experience and knowledge that they believe is valuable. Therefore, the question is not "Do you know enough to answer questions?," but "Can you make your point with clear, fresh 21st-Century relevance?"
9. At a Glance - Web sites mentioned in this issue of HotLink
   Quick overview of some publicity-related websites.
10. Attending a Meeting - How you can Play a Role in its Success
    From job interviews to strategy sessions, it's important to make a good impression in any meeting. Making a good impression starts with careful planning and preparation.
11. Award Winning World Wide Web Site
    The Sources Web site awarded four stars as a site of outstanding merit.

B

1. Backing it Up
   If you say something in a media interview, make sure you can back it up.
2. The Benefits of Professional Speaking
   No matter how good you are, you'll still have something to learn or some new set of skills to acquire.
3. The Benefits of Reaching the Media
   The benefits of being listed in Sources.
4. Blowing Your Own Horn!
   Launching your own public relations campaign.
5. Building on the Emotional Experience of the Brand
   Linking Individual Brands With the Brand of a Convention or Event
   As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the expectations of those who hire us.
6. Business Card Basics
   Your business card is a miniature representation of your business: your style, your focus, your unique selling proposition.
7. Business Continuity and Crisis Preparedness
   

C

1. Can You Make Your Point Relevant?
   When speaking to the media, the point is, "Can you frame your response cleverly, concisely and memorably in language and context that is extremely relevant to the audience that particular media outlet or journalist is intent on impressing?
2. Canwest latest ‘media giant’ to exploit news operations
   Media corporations claim to care about quality journalism, but they’ve deceived Canadians for decades -- censoring news to protect their profits, pandering to the interests of the corporate world, and neglecting to invest adequately in their news operations. For decades powerful media corporations have decided what news Canadians should read, hear, and see. By reading just about any Canadian daily newspaper it’s not hard to see how the values of corporate-owned media are quite different from the values and interests of the majority of Canadians.
3. Caveat Surfer: Beware When Using Electronic Communication
   Points about electronic communication and online security.
4. Challenging Times: What's Your Best Bet?
   Innovation is critical for long term success. Look at your business model. Could it use reinventing or critical surgery?
5. The Climate Denial Industry Is Out To Dupe The Public. And It's Working
   The climate denial industry consists of people who are paid to say that man-made global warming isn't happening.
6. Comment tirer le meilleur parti de votre annonce SOURCES ?
   Information pour les entreprises, organisations, particuliers créant ou modifiant leur annonce média Sources
   
7. Communicating Effectively Through Your Association Newsletter
   An effective newsletter is one that meets your readers' needs and interests.
8. Communications Arts: The Science of Plain Language
   Plain language writing is a process that considers the needs of the readers, the purpose of the document, the message to be delivered and the constraints upon the writer.
9. Contacts: Connecting directly with Canadian journalists
   Factors to consider when selecting spokespersons for your organization.
10. Corporate volunteering
    Corporate volunteer programs.
11. Create a Media Friendly Media Section on your Web site
    Web site media sections are an opportunity for an organization to provide the news media with an easy-to-use, multimedia platform to disseminate information about that organization and its news.
12. Creating a customized Marketing Toolkit
    A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
13. Creating your Key Messages - Part One
    Key messages are phrases of different lengths that provide a description of your company in very succinct understandable terms.
14. Creating your Key Messages - Part Two
    Nobody knows your business better than you - so you, as the business owner or CEO, are in the best position to develop or lead the project to develop the key messages for your company.
15. A Crisis by Any Other Name
    The role of communications in a crisis.
16. Crisis Communications
    Being prepared for a crisis is second best only to avoiding one altogether.
17. Crisis Communications Checklist
    Nothing impresses like real confidence, and only advance planning can bestow it.

D

1. Dean's Digital World: Leaning forward, looking back
   
2. Dean's Digital World: The reporter's friend
   
3. Demonstrating Intangibles
   In an environment where competition for visitors' attention is at its highest and yet their attention span is at its lowest, using demonstrations is a great technique to help you get traffic to your booth.
4. Des outils puissants pour accroître votre visibilité
   En tant que membre SOURCES, vous avez une gamme d'outils de relations média à votre disposition. Ces outils sont créés pour être des pièces-clés de vos relations publiques et de votre stratégie média.
5. Dining Canadian Style
   In western society there are two distinct dining styles. The American Dining Style and the Continental or European Dining Style.
6. Discover the New Way to... Dress for Success
   It has been suggested that 41% of Canadians now dress casually for work. With numbers that high you would think casual dressing for the workplace would be easy. Not so. Many people are even more confused than before about workplace attire.
7. Don't be a Time Bandit
   Don't waste journalists' time.
8. Don't neglect your presentation skills
   Do not wait until you are about to present. It's not worth the stress, or to risk looking like a fool. Take time to prepare.
9. Don't play that game: Ending telephone tag
   The multitude of communications technologies have actually made it more difficult to get in touch.
10. Don't forget to write
    Writing letters to the editor is an effective way of getting publicity for your point of view.
11. Downloadable SEO Sources Banners
    
12. Downloadable Sources Banners
    
13. Downloadable Sources Banners - Find it at Sources.com
    
14. Downloadable Sources Banners - We Welcome Media Calls
    
15. Dressing for TV
    What to wear when you're going to be interviewed on TV.
16. Dropped Search Engine Rankings Caused by Duplication
    Duplicate content can and will negatively affect search engine rankings.

E

1. Effective Media Relations
   Nurturing your relationships with reporters
   Our relationships with journalists need to be maintained over time in order to be fruitful.
2. Effective Media Relations
   Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
3. The Eight Best Books for Publicity Seekers
   For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
4. Email scam which targets professional speakers
   Sources News Release
   An email scam targetting professional speakers is making the rounds. The NSA, a British speakers' association reports that the scam has been aimed at its members. Speakers listed with SOURCES - www.sources.com - have also reported being targetted.
5. Enhance your image in novel ways
   Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
6. Enhance your listing and get the most for your dollars
   Tips for making your Sources listing work most effectively for you.
7. Evaluating your exhibit performance
   "How do we know if our exhibit program is doing what it is suppose to do?
8. Exhibitors can get more bang for their buck
   Trade shows are effective marketing vehicles when used well.
9. Expand your knowledge by getting advice from the experts!
   Public opinion plays a key role in government spending decisions, and one of the most effective ways to influence public opinion is through the media. A single appearance on television, for example, gets your message across to tens of thousand of people.
10. Expose Yourself!
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.

F

1. Fascinating insights on political communications
   Book Review of 'Political Columns: Behind the Scenes with Powerful People'
   Bonner approaches each subject, some as a scientist, as he does when examining the first televised debate between Nixon and Kennedy, but ultimately as an artist who knows that there is much more to communication than the mechanics. He knows how to deliver a clear message and to make it believable.
2. Five Steps to Build a Personal Brand Like Harry Houdini
   What’s important to know is that Houdini did not strive to build a brand. He worked to generate paying customers. All the publicity stunts he did were for the purpose of getting paying customers. Branding was a byproduct.
3. 5 Tiny Turn-offs that Sabotage Your Professional Image
   Happy about it or not, you will always be judged by others within the first few seconds of meeting them. And because you are presenting a whole package, everything has an impact - and anything distracting or out of place can sabotage your professional image.
4. Flying High: 5 Sure Ways to Get Your Business Soaring
   Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
5. Foire Aux Questions au sujet de SOURCES
   
6. The Follow-Up Telephone Call
   Making follow-up phone calls to the media.
7. The 4 hour Workweek
   
8. Free for the asking
   Any organization, corporation or individual listed in Sources has the ability to post news releases to the Sources Web site.
9. Frequently Asked Questions about Sources
   SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
10. Frequently Asked Questions about the Sources Subject Index
    A careful choice of subject headings pays off in leading journalists to you when they need your expertise.
11. Friendly faxing
    When you communicate by fax, keep these tips in mind.
12. From Sources: More tools for getting your messages out
    Sources News Release
    Sources members can benefit from media training, free news release postings and calendar listings, and they can include their books in the Sources Bookshelf. It's all at www.sources.com, where you'll also find breaking news from around the world.
13. From the pages of Sources meet...
    Meet some of the organizations, companies, and individuals listed in Sources.
14. Funding for Non-profit Media or Public Interest Activities
    Part 7 of 7 - Canada's Media in Crisis
    A group that launches, or even refocuses, an independent news media project – or raises money for just about any public-interest activity – will probably have success in fundraising if it does the proper research and targets a unique audience. It will need to demonstrate that it offers an important public service, such as providing in-depth coverage of local political, economic, and social issues not covered adequately by other media.

G

1. Gain Clients(and Earn Money)By Speaking Engagements
   One of the best way to get new clients is by speaking to organizations. There's something about the immediacy of being in front of people that has great spin-off benefits. So whether you do it for the fees or for the contacts or both, you really can't lose.
2. Get a Digital Life
   An Internet Reality Check
   
3. Get the Internet working for you
   Develop an online strategy
   A Web site works best when it is integrated into a co-ordinated communications strategy.
4. Getting Ink for Your New Product
   Get media coverage of your product.
5. Getting the Most from Interviews
   Tips from a pro for getting the most from media interviews.
6. Getting the most out of Sources Select Online
   The Sources Web site offers a wide range of resources for journalists, researchers, and other with serious reference needs.
7. Getting your story into the media
   Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources – human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
   For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need – the experts and spokespersons without whom the media would have no stories to tell.
8. Give your Sources media profile an extra boost
   Creating a link from your Web site to your Sources listing boosts your visibility.
9. Going to the Public -- Ten public speaking tips
   Advice on effective public speaking.
10. A Good File Never Forgets
    Improve your publicity awareness
    Keep track of the calls you receive from the media. Don't rely on memory alone.
11. Google, Yahoo, MSN and most journalists agree: The #1 source for sources is www.sources.com — the directory for reporters, editors and researchers
    News Release
    
12. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Strategy and tactics for successful media campaigns.
13. Guidelines for successful interviews
    Things to keep in mind when going into a media interview.

H

1. Have new social media made ‘traditional’ media obsolete?
   New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
2. Helping journalists finds you: Getting the most from the Subject Index
   A careful choice of subject headings pays off in leading journalists to you when they need your expertise.
3. Helping you reach the media
   How Sources can help you get more and better media coverage
   Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
4. HotLink.ca bigger and better
   HotLink.ca features a large collection of articles about many different aspects of media relations, all cross-indexed by topic, author, and title.
5. HotLink Resouce Shelf: In the News
   Review of a book on media relations in Canada.
6. HotLink Resource Shelf #16
   Reviews of books on writing and presentations.
7. HotLink Resource Shelf #26
   Reviews of public relations books.
8. HotLink Resource Shelf #27 - The Art of the Handwritten Note
   Review of a book about handwritten notes.
9. HotLink Resource Shelf - #29
   Here's a list of new releases that will keep you busy for a while.
10. HotLink Resource Shelf #30
    Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
11. HotLink Resource Shelf: Going for Gold!
    Review of Going for Gold, a book on marketing strategies for speakers.
12. HotLink Resource Shelf: The Art of Cause Marketing
    Review of a book on how to use advertising to change personal behaviour and public policy.
13. How does your Web site rank? Alexa tells you
    Find out your Web site's reach and what other sites are popular with the people who come to your site.
14. How Embarassing when your messages unravel
    The Emperor's New Speak
    Analyze your messages to make sure their will hold up to critical scrutiny.
15. How many spokespersons?
    Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
16. How Media Relations Helps the Marketing Plan
    Using media relations to support your marketing strategy.
17. How Sources magnifies your Internet visibility
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
18. How the Media Can Be Positive For Your Business
    If both you and the reporter benefit, the chances are you will do business with that reporter again, good business.
19. How to Be Smart with Your Smart Phone
    For many, the telephone is still the primary source of communicating with others for business, even if it is portable. With no visual cues to look for, your words and the tone of your voice are extremely important.
20. How to brand yourself…
    Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your career profile forces you to review everything you know about yourself -- and make it explicit.
21. How to Build a Media List
    Often your desired target audiences are diverse so this should be clearly defined before beginning to build your media list.
22. How To Get Personality Into Your Growing Business
    Most people associate the word personality with individuals. But businesses can have personalities too, and the image and feeling of a more distinctive business are likely to remain with customers.
23. How to get the most out of your Sources Listing
    You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media directly relates to the number, newsworthiness and specificity of your headings.
24. How to Handle Phone Interviews
    For some people, doing a phone interview - whether for a job or with the press - can be more unnerving than face-to-face. Being unable to read someone's expressions, or look them in the eye, can throw a person off track.
25. How to Lobby Like a Pro
    To reach government with your message you need to lobby like the professionals do.
26. How to Make Your B-roll Work
    Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
27. How to Make Your PR Photos Work
    There is a real art and science to the news photo.
28. How to Mingle like a Pro
    These days, it’s not what you know. It’s who you know or who knows you, that really counts.
29. How to promote your expertise with news releases, articles, and FAQs
    Sources News Release
    Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
30. How to Transform Your Business Into Gold
    The key to transforming your business into gold is to take massive action with absolute clarity and absolute certainty. As you do, you will witness the transformation of your business before your very eyes!

I

1. If Your Business is Struggling, Check Your Talent Management Strategy
   Today's companies must hit the reset button on their talent management strategy because chances are their policies are already outdated.
2. Improve Your Publicity Awareness
   Tips on networking for success.
3. In Print: Maximizing Coverage in Community Newspapers
   How to get coverage in community newspapers.
4. In Times of Crisis
   As anyone facing a crowded room of reporters during an emergency will tell you, effective crisis communications is paramount in overcoming the predicament.
5. Incluez-vous dans SOURCES
   
6. The Intangible Benefits of Media Training
   One of the greatest frustrations of media relations specialists, and news media, is the slow response to interview or information requests. Many times I've noticed that executives don't understand the rapid timelines that the news media operate under - they don't understand how quickly something ceases to be "news" or how quickly the media may lose interest in a proactive media relations venture.
7. Introducing the Sources Calendar
   The Sources Calendar enables you to inform the media of your newsworthy events.
8. Involve Your Audience During TV Interviews
   People who are watching the news are usually doing something else as well, like washing clothes, eating dinner or helping the kids with homework. It’s up to you to get their attention.
9. Is Your Web Site Media Friendly?
   How to make your Web site media-friendly.
10. Is Your Website Search Engine Friendly?
    Your Personal Checklist
    When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly.
11. It's the Law
    The laws of media relations.

J

1. The Job Interview: How to Maximize Your Success
   To do well at the job interview you need to convince the interviewer that you not only have the right technical skills, but that you also have the right attitude, will get the job done and will fit into the company culture.
2. Join the SOURCES Affiliate Program
   Earn 20% every time you refer a new member to SOURCES
   Benefit yourself and benefit your clients, associates, customers, members, readers, and visitors to your website by introducing them to SOURCES' powerful publicity and marketing tools.

K

1. Keeping Current
   With a blog, a piece in the Globe or an appearance on a cable show that only two percent of the population watches, you can get a bounce or multiplier effect. Mainstream networks and cable news shows are reading blogs on the air to viewers, thus giving them legs.
2. Keeping current with today's newsletters
   Newsletters concerned with public relations, fundraising, and speaking.

L

1. Learning how to live with editors
   Pay attention to editorial fit, readership relevance, and good writing.
2. Letters to the Editor
   The Letters page is one of the most popular sections of any newspaper, and is therefore an ideal way to keep your name and your core message in front of the public.
3. The Low Cost of Marketing
   Marketing is not about selling, it's about getting your message out there.

M

1. Mailing list know-how
   Your mailing list is one of the cornerstones of a good communications strategy.
2. Making the Most of Your Media Interview
   Being prepared for an interview will make you less nervous and more confident, and with confidence comes increased credibility.
3. Making your marketing brochure a keeper
   A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they educate the reader).
4. Managing the Media: A Lesson in Making Publicity Come First
   Case study of media relations strategy.
5. Managing your Brand in an Insecure World
   Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.
6. The Manufactured Doubt Industry And The Hacked Email Controversy
   The fossil fuel industry has been working for years to create a smokescreen of doubt to obscure the facts of global warming.
7. Marketing/PR - the new face of marketing
   Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
8. Mastering the Teleprompter
   Mastering the teleprompter can be learned by using ten easy steps.
9. Maximizing Coverage of Charity Activities in Community Newspapers
   When it comes to getting coverage in the local newspaper, presentation is paramount. Tto maximize your profile and get your story or event covered, give the newspaper what it wants, when it wants it.
10. Measuring the non-monetary value of your exhibition program
    
11. Media Events - Maximizing Your Attendance & News Pick-up
    Maximizing your attendance and news pick-up at media events.
12. Media Exposure
    Promoting your magazine on a shoestring.
13. Media Relations as a Marketing Tool
    The first step to getting media attention is to make sure that reporters know about you.
14. Media Relations - Behaviours Unbecoming
    What NOT to do when dealing with the media.
15. Media relations for politicians
    A Service for Parliamentarians, Legislators, and Municipal Councillors
    Public relations tools for elected officials and community leaders.
16. Media Relations: Rule of Engagement
    Rules for dealing with the media.
17. MediaSource.ca
    Media and media industry news, articles, and resources.
18. Meeting the Media Face-to-Face
    What to do when a reporter calls or when meeting the media face to face.
19. Michael Levine's Ten commandments for Dealing with the Media
    Rules for dealing with the media.
20. Mundo Digital de Dean 59
    

N

1. Net's one place to go when you need to know
   Use the Internet to find information - but don't use it as your only source, and don't automatically trust everything you read.
2. New Legal Landscape Affecting PR
   New laws affecting public relations.
3. New Media... Endless Possibilities
   Using new media to get your message out.
4. New on the Bookshelf
   Reviews of recent books on publicity and media relations.
5. News releases that work -- and those that don't
   Media relations know-how: effective media releases.
6. Newsroom tips from The Canadian Press
   Newsroom tips from The Canadian Press.
7. Notre entreprise vous aide à promouvoir votre entreprise
   SOURCES est un service qui aide les entreprises, les organisations, et les individus à être connu pour leur expertise.

O

1. Off the Record
   The reporter always has the upper hand when you make an 'off-the-record' statement.
2. Oh, the Mistakes Spokespeople Make: Ten Sure-Fire Ways to Blow an Interview
   Mistakes to avoid when being interviewed by the media.
3. Our business is helping you to promote your business
   Business promotion
   Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.

P

1. Pitching the Media
   When pitching a story idea to a reporter, remember that they don't really care. Your job is to make them care. A well thought-out, concise pitch will ensure you don't strike out.
2. Point and Click
   Services that can help you write and distribute news releases.
3. The Power of public relations
   An overview of the role of public relations practitioners.
4. Powerful publicity and marketing tools for publishers and authors
   Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers directly.
5. PR Industry launches new standard for measurement and ROI
   A new standard for measuring editorial coverage and return on investment.
6. Praise for Sources
   
7. The Princess and the Press
   How to write a news release that will make you the belle of the ball
   Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
8. Professional Speakers: Create Brilliant Marketing Material
   Speakers really find it difficult to talk about themselves in glowing terms but that's exactly what you need to do. Put your words on paper in a way that really reflects your brilliance.
9. Professional Speakers: To Market, To Market!
   Your positioning defines your market. Once you've decided on exactly what you stand for, you are now clear about who wants to hear you speak.
10. Professional Speakers: What’s on Your Menu of Services?
    As a professional speaker, you need to offer more than simply a keynote or two to your clients. But you don't want to offer so many different things in different forms that you confuse your client.
11. Proven Methods for Planning more Efficient, Productive Meetings
    Meetings can be highly effective for addressing issues or achieving your organization's goals. They also have the potential to consume time and energy better spent elsewhere without careful planning and management.
12. A Proverbial Needle in an Electronic Haystack
    A combination of the new copyright law, the trend towards subscription-based news media websites has made the media monitoring task feel like a search for a needle in an electronic haystack at times.
13. The psycholinguistic phenomenon
    There is no doubt that the literal meaning of the words you use in written or oral communications will have an effect on the people you are trying to reach. But equally, if not more, important are the meanings conveyed by our nonverbal communication.
14. Public Relations Strategy a Valuable Fundraising Tool
    A case study of using public relations to enhance a charity's fundraising activities.
15. Public Speaking: Overcoming The Fear
    Tips for overcoming anxiety.
16. Publicity 101 for Colleges
    Sources News Release
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
    
17. PublicitySources.com
    Publicity and PR resources.
18. Put it in writing
    Top five tips for writing press releases.

R

1. Raise the bar on customer satisfaction
   Let your customers expect the unexpected. Offering good service and friendly booth people at a trade show becomes the baseline for superior customer satisfaction.
2. Rejoignez SOURCES
   Le guide média pour les experts et les porte-paroles
   Votre présence dans SOURCES® vous assure une visibilité auprès des médias lors de l’élaboration de leur reportage ou articles sur votre domaine d’activité.
3. Relax a Little!
   Learning how to relax can mean the difference between a serene sense of accomplishment and a pounding headache.
4. A Reporter's mindset
   Remember that reporters have a job to do. If you help the reporter, you are really helping yourself.
5. Resources: PR World Wide Web Sites
   Web sites of interest to people doing public relations.
6. Resources that will help you get the most out of the Internet
   Expand your Internet skills.
7. Revealing My Sources
   
8. Review: Leadership from within
   An outline of skills and leadership techniques.
9. Review: Secrets of Power Marketing
   A lively book, with a streak of practicality that reveals itself in an impatience with hoity-toity notions of marketing that have little impact on the bottom line.
10. Review: World Wide Web Marketing
    A book for those whose jobs involve creating and maintaining corporate Web sites.
11. Review: Your Guide to Public Speaking
    A no-nonsense guide to public speaking.
12. Reviews from The Sources HotLink
    Reviews are in alphabetical order by title.
13. Reviews: The HotLink Bookshelf
    Resources for communicators.
14. The Right Frame of Mind
    The quandary at a trade show is finding a happy balance between being aggressive enough to produce the desired results and being the kind of person visitors want to do business with. The answer is all a matter of attitude. The right attitude at a booth is not as a hard-core sales person but rather as a host.
15. The Rules of Disengagement
    Ending Conversations Gracefully and Tactfully
    Some conversations don't just end naturally they need to be closed or disengaged.

S

1. Schedule a Photo Shoot
   Snapshots taken by friends or family are fine for most purposes, but when you need a professional portrait to use on your website, in your promotional materials or for the back cover of your book, you need to hire a professional.
2. The Secret is Purposeful Action
   Don't let fear and hesitation, both common causes of procrastination, hold you back from taking purposeful action and getting started on your better life.
3. Secrets from a Top Sales Exec
   Marketing your business, product or yourself is like any other type of sales.
4. Secrets of a worthwhile presentation
   Preparation is the key to a successful presentation.
5. Selling Skills for Contemporary Professionals
   Traditional sales training and for that matter, all learning and development is reinventing itself.
6. Selling the Invisible: Book Review
   Ideas for research, presentations, publicity, advertising and client retention
7. 7 Essentials for a Great Website
   If you want your website to generate action, think about how each component of your website will get your customer through the sales lifecycle – to capture their interest, create desire and generate action.
8. Seven golden rules for more effective speaking
   Tips to be a more powerful, memorable and successful speaker.
9. 7 Rituals to Improve Life and Business
   Rituals give life meaning and help us celebrate milestones in our lives. They offer security, stability and routine and a sense of calmness to an otherwise chaotic existence.
10. 7 Tips for Effective Speeches
    How to make your speeches more effective.
11. 7 Ways to Get More Mileage from a Case Study
    Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and readership rates.
12. Sharpen Up: From Experience To Expertise
    Years of experience do not automatically make you an expert. Nor do "know-it-all" confidence, an encyclopedic memory or Jeopardy-speed retrieval always add up to expert status.
13. The 6 Cardinal Rules for Finding the Sweet Spot in E-mail Marketing
    There is no doubt about it e-mail marketing can be the most effective form of promotion for small through to big business.
14. 6 Keys to Becoming a Six Figure Speaker
    Rather than ask what the hot topics are, ask yourself what you want to say and then find the fit you're looking for.
15. The six people you are likely to meet at a trade show
    Exhibit marketing is all about meeting customers, clients and the public in a face to face environment. Your physical display as well as your booth staff’s skills need to be well honed to capture the attention of people in your target market group. Knowing who these people are is the first step. The next job is to develop a strategy for handling each booth visitor.
16. 6 Tips for Writing a Successful VNR
    A video news release(VNR) is essentially a press release on video. The key difference is how it is planned and written.
17. Smooth Talking! Explore the Paid Speaking Market
    Becoming a professional speaker.
18. So why PR?
    Public Relations (PR) includes on-going activities to ensure that a company has a strong public image. PR activities include helping the public to understand the company and its products.
19. Sources Banners - Subs & Lists
    
20. Sources Bookshelf
    Featuring books and DVDs by Sources member authors.
21. Sources Calendar Downloadable Banners
    
22. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students – and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
23. Sources gives you powerful tools to help you stand out from the crowd
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
24. The Sources HotLink Archive of Previous Issues
    
25. The Sources HotLink Miscellaneous Resources
    
26. Sources listees collaborate
    Individuals listed in Sources collaborate.
27. Sources media training
    Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
28. Sources now offers media training
    Sources now offers media training courses to make sure you're fully prepared to meet the media.
29. Sources Online Membership Form
    Use this form to sign up with Sources and get Sources working for you.
30. Sources (portail pour journalistes et écrivains)
    Article de Wikipedia
    Sources est un portail d’information pour des journalistes, écrivains indépendants, rédacteurs, auteurs, et chercheurs.
31. Sources - Portal para Periodistas y Escritores
    Sources es un portal de información para periodistas, escritores independientes, editores, autores e investigadores, especialmente si están enfocados en recursos humanos: expertos y portavoces quienes están preparados para responder preguntas de los reporteros, o se disponen a ser entrevistados en los medios de comunicación.
32. The Sources Select Online Story
    In SOURCES SELECT Online (SSO) we attempt to provide true diversity: access to people in organizations large and small, for-profit and not-for-profit, from low-tech to high-tech, long-established to just-launched.
33. Sources Select Resources
    Reviews and information about print and online resources for journalists and researchers
    Reviews and information about print and online resources for journalists and researchers.
34. Sources Wikipedia Article - Arabic
    
35. Sources works!
    Out of curiosity I recently did a Google search of my name on the Internet. I was amazed to see what came up! Not only did my Sources listing appear first on the list, but also I am quoted in a number of online magazine articles and appear on Web sites sponsored by some of the television shows I’ve been on! I can’t believe all the media coverage I’ve gotten, just from listing in Sources.
36. Speaking to the Media
    A special report from Sources with articles from The Sources HotLink
    Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
37. Stage your Holiday Gathering for Success
    Set the stage for a successful gathering by indicating what's expected and what to expect in the invitation.
38. Starting your PR Plan
    It doesn't matter if you are "Joe's Bike Shop" or a multi-national conglomerate - almost every business has a story to tell. It is never too early to start a PR Plan.
39. The State of the News Media
    Journalists are older, smarter, generally more educated, and usually more cynical than their predecessors. Cynicism often breeds distrust making the current generation of news reporters more suspicious and more formidable than ever.
40. A Step-by-Step Guide to Being a Successful Consultant
    A practical guide to becoming a successful consultant.
41. A Strategic Approach to Trade Show Staffing
    When it comes to staffing your booth there is a place for anyone within your organization to benefit. Opening the doors to these people can be a serendipitous beginning to otherwise concealed possibilities.
42. Successful Event Marketing Strategies
    Tips for marketing your events.
43. Successful news releases: 7 must-know tips
    Make it short, make it make, make sure it's important.
44. Suit Yourself in Quality this Fall
    When buying a suit, the label and the price tag aren't always the best way to judge value. By evaluating the construction details before you buy, you will make a wise investment that will add to your professional image.
45. Surviving and Thriving in a Crisis
    Surviving and thriving in a crisis means joining hands for support and sharing information clearly, effectively and with respect for the human condition. Remember, you're never alone in a crisis — it just feels that way.

T

1. Talk isn't always cheap
   Far from being cheap, talk may turn out to be one of the most valuable assets your company owns
   Research in workplace culture shows that face-to-face and peer-to-peer communications are critical in changing behaviour at work.
2. Teambuilding
   The team must be capable of achieving results that individuals cannot do in isolation or that is beyond their individual capability. It must have common goals or a purpose which each member recognizes and understands.
3. Telling Journalists Who You Are
   Getting the most from Sources
   A well-written descriptive paragraph in your Sources listing tells journalists why they should call you.
4. 10 Perfectly Promotable Ideas
   As a small business marketer you are often looking for ideas to promote your business.
5. Ten Tips for Working Faster on the Internet: Part Two
   Tips for handling your E-mail.
6. Ten tips for working faster on the Web: Part 1
   Do you feel like you're working slower and less efficiently now than you were before you had a computer and Internet access?
7. There's no such thing as a slow news day
   The news media are always looking for news.
8. 3 Keys to Keeping Your Marketing and PR Writing on Strategy
   How do you ensure that your marketing and PR piece isn't just pretty prose?
9. 3 Polarizing Branding Secrets from Death Cigarettes
   Branding is about creating powerful emotions - both love and hate. Figure out who you want to love you. Have you noticed that the strongest brands have lots of enemies?
10. Thriving in hyerchange: A study in personal stress control
    Occasional changes, in work or personal life, are exhilarating and challenging. Past that point, rapid, unpredictable change is simply wearing and stressful.
11. Tips for Getting the most from E-mail
    The E-mail I receive from journalists seeking assistance with their research and from organizations listed with Sources is often puzzling. Many messages are unaddressed, unsigned and written in haste. Some queries require detective work before I can send a proper response.
12. Tips for Making the Call
    Tips for making follow-up calls to the media.
13. Top Ten List of Media Relations
    Top ten recommendations for becoming (and remaining) media friendly:
14. Top Ten Misconceptions About the Media
    
15. Top Ten Questions to Ask When a Reporter Calls You
    When you're respoding to a reporter's call, take time to think and ask yourself these questions.
16. Top Ten Rules of Crisis Management
    
17. Top Ten Rules of Risk Communication
    
18. Top Ten Strategies for an Appearance in Front of an Editorial Board
    
19. Top Ten Strategies for Appearing on a TV Talk Show
    Prepare yourself to appear on a TV talk show.
20. Top Ten Things to do Before a Radio Talk Show
    Be prepared when you go on a talk show.
21. The Truth about Competitive Intelligence
    Competitive intelligence is defined as: "An organized, structured, information gathering process that enhances strategic decision-making." A well-defined CI strategy will give you a leg-up on future directions.
22. Twenty-five Years of Sources
    From the beginning, Sources was seen as a public service as well as a tool for journalists.

U

1. The Untapped Potential of your Trade Show Network
   When it comes to networking opportunities, trade shows provide one of the best venues. Here is the one place where everyone in your industry congregates for a few short days and is focused on one thing – business.
2. Use Internet as public relations tool
   Establish an online presence to complement your other PR tools.
3. Using History to Write Powerful Leads
   Using history in writing marketing and PR communications.
4. Using Social Media To Build Your Brand
   Social media is the fastest growing medium to market your product and communicate with your audience. And when it comes to branding your product it just might be the simplest and cheapest way to create awareness to potential clients.
5. Using Trade Shows As A PR Opportunity
   Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.

V

1. Video News Releases
   Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.
2. The View from the Press Room
   How charities can sell their stories to the media.
3. VIP: Very Inventive Procrastinator
   

W

1. Watching the News
   Watching the news to learn what the media are interested in.
2. What are journalists up to on the Internet?
   Internet resources are becoming a primary vehicle for journalists looking to find new sources and experts.
3. What do your best customers smell like?
   7 critical things you should know about your customers
   If you want more 'best customers' then know how to find them. Describe your best customers and post it on your office wall. It's like a wanted poster for good customers. If you know what you are looking for you are more likely to find it.
4. What Does a Reporter Want?
   What does a reporter what when they interview you?
5. What Guerrillas Know About USPs
   A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
6. What is Public Relations?
   PR should be the guardian of an organization’s brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what is it about, what it wants to say, is the organization’s being, and PR is often its protector.
7. What Makes a Good Story?
   What makes a story interesting is often a combination of the interests of the audience, the interests and abilities of the reporter, and a long history of journalistic tradition.
8. What Not to Do at the Dining Table
   Although the term dining generally refers to the act of eating, we have come to utilize dining as a means to socialise and conduct business. Unfortunately when we're unsure how to skillfully navigate a meal, the dining experience can become an awkward experience.
9. What people are saying about Sources
   
10. When Bad Things Happen to Good Spokespeople: Handling Tough Interviews
    How to handle problems that arise in a media interview.
11. When & How to Hold a News Conference
    So before you decide to call a news conference, make sure that the circumstances meet ALL of the criteria.
12. When to Contact the Media
    Advice on when to contact the media.
13. Why Buyers Don't Choose You
    Positioning is basically how you differentiate yourself in the marketplace. The most powerful positioning addresses your prospects' (often unspoken) needs. It appeals to the emotions first, then the intellect.
14. Why I Am Listed in Sources
    Over the years, I have turned to Sources time and time again to track down experts to interview for whatever newspaper or magazine article I happened to be researching at the time. So when the time came for me to position myself as an expert it was immediately obvious to me what I had to do: take out a listing in Sources.
    
15. Why Print and Online?
    Why does Sources still produce a print directory when all the information in Sources is available online for free?
16. Why Publicity Sometimes Fails
    You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.
17. Why show leads are mishandled
    The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting to increase business or have a communication need such as brand reinforcement, the contacts you make at trade shows are of value and that value decreases each day they go unanswered.
18. Wikipedia's article about Sources - local version
    
19. Words That Work
    Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.
20. Writing a Successful Case Study
    Readers love a good story. That's why these chronicles of success will often stand out on the editor's desk while press releases, media kits and other media communications fight a tough battle just to get noticed.
21. Writing for broadcast
    Avoid the common pitfalls.

Y

1. You, Sources, and Getting the Most Out of the Internet
   Including Six Internet Fictions to Consider
   Internet facts and myths.
2. Your virtual storefront: Your telephone
   Don't let a poorly thought out phone system interfere with your media relations.