Trade Shows - Sources Select Resources

Approaching Prospects on the Show Floor
Resource Type: Article/Report/Letter
Published: 2010
A good approach doesn't have to be complicated, rather it should consist of words that the booth person can say comfortably and honestly.
A Back-up Objective for the B to C Exhibitor
Resource Type: Article/Report/Letter
Published: 2011
The opportunities that may be slipping through your fingers are with those attendees who are not ready to buy your product or commit to the appointment and need more time before placing an order.
Demonstrating Intangibles
Resource Type: Article/Report/Letter
Published: 2010
In an environment where competition for visitors' attention is at its highest and yet their attention span is at its lowest, using demonstrations is a great technique to help you get traffic to your booth.
Evaluating your exhibit performance
Resource Type: Article/Report/Letter
Published: 2009
"How do we know if our exhibit program is doing what it is suppose to do?
Exhibitors can get more bang for their buck
Resource Type: Article/Report/Letter
Published: 1998
Trade shows are effective marketing vehicles when used well.
Frequently Asked Questions about Sources
Resource Type: Article/Report/Letter
Published: 2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
Getting your story into the media
Resource Type: Article/Report/Letter
Published: 2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
Helping you reach the media
How Sources can help you get more and better media coverage
Resource Type: Article/Report/Letter
Published: 2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
Improve Your Publicity Awareness
Resource Type: Article/Report/Letter
Published: 1997
Tips on networking for success.
Moving Beyond Notes on the Back of Business Cards
Resource Type: Article/Report/Letter
Published: 2011
Business has moved beyond taking lead information on the back of a business card. To be truly successful at your next show give some serious consideration to the technology you will use to record contact information.
Public relations at a trade show: A little effort goes a long way
Resource Type: Article/Report/Letter
Published: 2011
The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is.
Raise the bar on customer satisfaction
Resource Type: Article/Report/Letter
Published: 2009
Let your customers expect the unexpected. Offering good service and friendly booth people at a trade show becomes the baseline for superior customer satisfaction.
The Right Frame of Mind
Resource Type: Article/Report/Letter
Published: 2009
The quandary at a trade show is finding a happy balance between being aggressive enough to produce the desired results and being the kind of person visitors want to do business with. The answer is all a matter of attitude. The right attitude at a booth is not as a hard-core sales person but rather as a host.
The Right Place to Exhibit - A Strategic Approach
Resource Type: Article/Report/Letter
Published: 2011
Finding the right show is difficult. Don't jump at the first opportunity that knocks on your door. You have lots of choices. Take your time and do your homework. The right show is a blend of audience, cost and logistics. Good event selection is a solid base upon which the rest of your exhibit program is built.
ROI or ROO
Resource Type: Article/Report/Letter
Published: 2011
Exhibiting is part of the marketing process and doesn't always lend itself easily to comparing dollars received against dollars spent. Marketing looks at other issues such as branding, generating leads, customer engagement and so on and whether these tasks have been completed successfully determines the success of the marketing exercise.
Setting Goals and Objectives That Focus, Motivate and Stimulate your Trade Show Program
Resource Type: Article/Report/Letter
Published: 2011
The trick to getting your trade show program off on the right foot is to spend time well before you take any other steps to decide exactly what you want your exhibit to accomplish and how you will measure your results.
The six people you are likely to meet at a trade show
Resource Type: Article/Report/Letter
Published: 2009
Exhibit marketing is all about meeting customers, clients and the public in a face to face environment. Your physical display as well as your booth staff#s skills need to be well honed to capture the attention of people in your target market group. Knowing who these people are is the first step. The next job is to develop a strategy for handling each booth visitor.
Sources gives you powerful tools to help you stand out from the crowd
Resource Type: Article/Report/Letter
Published: 2009
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
Staying Relevant in a Changing World
Resource Type: Article/Report/Letter
Published: 2011
The trick is to focus your exhibit plans around the question, "What is most relevant to my customers?" If you are not sure then you need to do the research. We are entering a new era where many of the rules and techniques that worked so well in the past are no longer producing results.
A Strategic Approach to Trade Show Staffing
Resource Type: Article/Report/Letter
Published: 2010
When it comes to staffing your booth there is a place for anyone within your organization to benefit. Opening the doors to these people can be a serendipitous beginning to otherwise concealed possibilities.
The Truth about Competitive Intelligence
Resource Type: Article/Report/Letter
Published: 2010
Competitive intelligence is defined as: "An organized, structured, information gathering process that enhances strategic decision-making." A well-defined CI strategy will give you a leg-up on future directions.
Two helpful bits of data for your exhibition program
Resource Type: Article/Report/Letter
Published: 2011
As you are gathering the R.O.I information, it will be helpful to also look at two additional bits of factors: Your success ratio and your sales and buying cycles. Both are intertwined and will help you immensely.
The Untapped Potential of your Trade Show Network
Resource Type: Article/Report/Letter
Published: 2009
When it comes to networking opportunities, trade shows provide one of the best venues. Here is the one place where everyone in your industry congregates for a few short days and is focused on one thing # business.
Using Trade Shows As A PR Opportunity
Resource Type: Article/Report/Letter
Published: 2010
Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.
Why show leads are mishandled
Resource Type: Article/Report/Letter
Published: 2009
The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting to increase business or have a communication need such as brand reinforcement, the contacts you make at trade shows are of value and that value decreases each day they go unanswered.
Your Customer Profile 1
Part 1 - The Value of Creating a Customer Profile
Resource Type: Article/Report/Letter
Published: 2011
Your Customer Profile 2
Part 2 - How to Create a Customer Profile
Resource Type: Article/Report/Letter
Published: 2011
Do you know your customer? I don't mean whether their name is Antonio or Jessica, but rather, do you understand who they are as people and what motivates them?