Advocacy - Sources Select Resources

Advocacy Journalism
Connexipedia Article
Resource Type: Article/Report/Letter
A genre of journalism that intentionally and transparently adopts a non-objective viewpoint, usually for some social or political purpose.
Don't forget to write
Resource Type: Article/Report/Letter
Published: 1997
Writing letters to the editor is an effective way of getting publicity for your point of view.
Frequently Asked Questions about Sources
Resource Type: Article/Report/Letter
Published: 2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
Getting your story into the media
Resource Type: Article/Report/Letter
Published: 2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
Helping you reach the media
How Sources can help you get more and better media coverage
Resource Type: Article/Report/Letter
Published: 2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
How Sources magnifies your Internet visibility
Resource Type: Article/Report/Letter
Published: 2009
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
How to Lobby Like a Pro
Resource Type: Article/Report/Letter
Published: 1997
To reach government with your message you need to lobby like the professionals do.
Sources gives you powerful tools to help you stand out from the crowd
Resource Type: Article/Report/Letter
Published: 2009
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.

Sources is a directory for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
© Sources 1977-2011. The information provided is copyright and may not be reproduced in any form or by any means (whether electronic, mechanical or photographic), or stored in an electronic retrieval system, without written permission of the publisher. The content may not be resold, republished, or redistributed. Indexing and search applications by Ulli Diemer and Chris DeFreitas.