- Are you paying too much to send out your news releases?
Sources News Release
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
- Crafting Effective Media Releases
This is an introduction to using public relations as a marketing tool. It gives the reader the up and down sides of using this marketing platform and then instructs the readers on how to spin media into their favour.
- Expose Yourself!
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
- Free for the asking
Any organization, corporation or individual listed in Sources has the ability to post news releases to the Sources Web site.
- Frequently Asked Questions about Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
- Getting Ink for Your New Product
Get media coverage of your product.
- Getting your story into the media
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
- Grassroots media relations
A media relations guide for organizers and activists.
- Helping you reach the media
How Sources can help you get more and better media coverage
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
- HotLink Resource Shelf #26
Reviews of public relations books.
- How Sources magnifies your Internet visibility
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
- How to get the most out of your Sources Listing
You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media directly relates to the number, newsworthiness and specificity of your headings.
- How to promote your expertise with news releases, articles, and FAQs
Sources News Release
Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
- News releases that work -- and those that don't
Media relations know-how: effective media releases.
- Point and Click
Services that can help you write and distribute news releases.
- The Princess and the Press
How to write a news release that will make you the belle of the ball
Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
- Publicity 101 for Colleges
Sources News Release
Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
- 6 Tips for Writing a Successful VNR
A video news release(VNR) is essentially a press release on video. The key difference is how it is planned and written.
Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
- Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
- Successful news releases: 7 must-know tips
Make it short, make it make, make sure it's important.
- Video News Releases
Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.