- Amateurism Hurts PR Field
As the main connection between customers and companies, the degredation of modern public relations communications is appalling. These are the most common PR mistakes and how to fix them.
- At a Glance - Web sites mentioned in this issue of HotLink
Quick overview of some publicity-related websites.
- Blowing Your Own Horn!
Launching your own public relations campaign.
- Content and Public Relations Marketing
This article distinguishes content and public relations marketing; showing ways in which they are similar and ways in which they are not. The author also talks about how both aspects of marketing synergize.
- A Crisis by Any Other Name
The role of communications in a crisis.
- Don't be a Time Bandit
Don't waste journalists' time.
- The Eight Best Books for Publicity Seekers
For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
- Enhance your image in novel ways
Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
- Expose Yourself!
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
- The Follow-Up Telephone Call
Making follow-up phone calls to the media.
- Frequently Asked Questions about Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
- Get a Digital Life
An Internet Reality Check
- Getting the Most from Interviews
Tips from a pro for getting the most from media interviews.
- Getting your story into the media
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
- Helping you reach the media
How Sources can help you get more and better media coverage
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
- HotLink Resource Shelf - #29
Here's a list of new releases that will keep you busy for a while.
- HotLink Resource Shelf #30
Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
- HotLink Resource Shelf: The Art of Cause Marketing
Review of a book on how to use advertising to change personal behaviour and public policy.
- How Embarassing when your messages unravel
The Emperor's New Speak
Analyze your messages to make sure their will hold up to critical scrutiny.
- How many spokespersons?
Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
- How Media Relations Helps the Marketing Plan
Using media relations to support your marketing strategy.
- How Sources magnifies your Internet visibility
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
- How to Make Your PR Photos Work
There is a real art and science to the news photo.
- Interactive PR
Sources Select Resources Encyclopedia
The use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing. Interactive PR allows companies and organizations to disseminate information without relying solely on mainstream publications and communicate directly with the public, customers and prospects.
- Marketing/PR - the new face of marketing
Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
- New Legal Landscape Affecting PR
New laws affecting public relations.
- The Power of public relations
An overview of the role of public relations practitioners.
- Public relations
Sources Select Resources Encyclopedia
An overview of public relations based on an article from Wikipedia.
- Public relations at a trade show: A little effort goes a long way
The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is.
- Public Relations on the Internet
This article talks about internet reviews on the internet. It provides statistics and stresses the importance of online reviews on consumer decisions. There is specific emphasis on social media.
- Public Relations Strategy a Valuable Fundraising Tool
A case study of using public relations to enhance a charity's fundraising activities.
- Publicity 101 for Colleges
Sources News Release
Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
- Resources: PR World Wide Web Sites
Web sites of interest to people doing public relations.
- Reviews from The Sources HotLink
Reviews are in alphabetical order by title.
- 7 Ways to Get More Mileage from a Case Study
Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and readership rates.
- So why PR?
Public Relations (PR) includes on-going activities to ensure that a company has a strong public image. PR activities include helping the public to understand the company and its products.
Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
- Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
- Sources media training
Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
- Speaking to the Media
A special report from Sources with articles from The Sources HotLink
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
- Starting your PR Plan
It doesn't matter if you are "Joe's Bike Shop" or a multi-national conglomerate - almost every business has a story to tell. It is never too early to start a PR Plan.
- 3 Keys to Keeping Your Marketing and PR Writing on Strategy
How do you ensure that your marketing and PR piece isn't just pretty prose?
- Top Ten Rules of Risk Communication
- Twenty-five Years of Sources
From the beginning, Sources was seen as a public service as well as a tool for journalists.
- Use Internet as public relations tool
Establish an online presence to complement your other PR tools.
- Using Trade Shows As A PR Opportunity
Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.
- What is a 3-D Public Relations Campaign?
What was a 3-D marketing model must now become a 4-D model to corporate social media. This is how you crate an effective 4-D marketing campaign
- What is Public Relations?
PR should be the guardian of an organization's brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what is it about, what it wants to say, is the organization's being, and PR is often its protector.
- What people are saying about Sources
Experts on Public Relations in the Sources Directory