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Resources and Articles from The Sources Hotlink

  1. Adjusting to a shrinking booth size
    When budget for exhibitions is slashed, booth size is often a factor that is reduced. Here are some ways one could deal with such a change.
  2. Approaching Prospects on the Show Floor
    A good approach doesn't have to be complicated, rather it should consist of words that the booth person can say comfortably and honestly.
  3. Are mobile show guides the way of the future?
    Technology has made it possible to bring trade show exhibiting one step closer to being environmentally friendly by switching from paper to electronics. It is now possible to put the entire show guide on one user friendly app. This can also provide companies with "Big Data"
  4. A Back-up Objective for the B to C Exhibitor
    The opportunities that may be slipping through your fingers are with those attendees who are not ready to buy your product or commit to the appointment and need more time before placing an order.
  5. A Code of Conduct for New Technology at Exhibitions
    Though extremely helpful in almost every respect, technology can also result in the formation of some bad behavioural habits, including ignoring your visitors at trade show booths. Siskind provides a list of Do's and Don'ts with respect to technology etiquette at trade shows.
  6. The core qualities of an exhibit manager
    Exhibit managers have to deal with many discouraging events in their line of work. For this reason, successful managers tend to have series of specific character traits that help them cope with their work.
  7. Create a Meaningful and Memorable Trade Show Pitch - The Goldilocks Effect
    An article outlining measures that can be taken that can help optimize your trade show pitch. The author emphasizes the importance of including "just the right amount" of information.
  8. Cutting through the clutter
    Exhibitions can be overwhelming to visitors, as the amount of information is often overwhelming to them. Exhibitors need to consider this, and take measures to ensure that they can provide clear easily digestible information to the visitors. Siskind provides ways that one can achieve this.
  9. Decrease the no-show rate of pre-booked appointments
    Here are some tried and true tactics that exhibitors have employed in the past that has helped reinforce the value in the meeting and greatly reduced the rate of no-shows.
  10. Demonstrating Intangibles
    In an environment where competition for visitors' attention is at its highest and yet their attention span is at its lowest, using demonstrations is a great technique to help you get traffic to your booth.
  11. Disseminating information to trade show visitors
    Distributing information to visitors of a trade show is often wasteful and unproductive. Here are some tips that can be used to improve returns.
  12. Ease your way through international borders
    If you need to move product across international lines for your trade show, an ATA carnet can provide a means of doing so with less hassle. This article provides more information on this.
  13. Evaluating your exhibit performance
    "How do we know if our exhibit program is doing what it is suppose to do?
  14. Exhibitors can get more bang for their buck
    Trade shows are effective marketing vehicles when used well.
  15. Find new display ideas with your Expo Eyes
    Sometimes, looking at other exhibitions could give you a fresh perspective, and some insight on things you can do to improve your own, even if they are not in a similar area.
  16. Frequently Asked Questions about Sources
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  17. A fresh approach to recruiting booth staff
    Booth staff are an important aspect of exhibit quality. Provided are some challenges one may face with staff, and tips on how to improve quality of this aspect of exhibits.
  18. Gamify my Booth
    With the rise of Genxers and millenials in trade shows today, sequestering visitors may require a radical change. Why not incorporate elements of games in your booth.
  19. Getting your story into the media
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  20. The harsh realities of lead follow-up
    Obtaining lead information is suffering in quality. Following-up on those leads is also suffering, with two-thirds of follow-ups involing non-face-to-face methods. If your returns are suffering, it may be due to how you handle your lead follow-ups
  21. Helping you reach the media
    How Sources can help you get more and better media coverage

    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  22. The Impact of Colour in your Exhibition
    The use of colour can make or break your trade show exhibit. This article outlines some factors one should consider before choosing what colours to use in an exhibit.
  23. Improve Your Publicity Awareness
    Tips on networking for success.
  24. Incorporate Surprise into Your Exhibition Plans
    Including the element of surprise in your trade show exhibit can be an effective marketing strategy. Here are some ideas you can use to accomplish this.
  25. Is your booth staff ready for an attitude adjustment?
    While your gut instinct may be to focus on the sale, especially since there is tremendous pressure to perform, Siskind challenges you to focus on the relationship with the visitors instead. This may result in an increase in sale performance.
  26. Moving Beyond Notes on the Back of Business Cards
    Business has moved beyond taking lead information on the back of a business card. To be truly successful at your next show give some serious consideration to the technology you will use to record contact information.
  27. The Only Metric that Really Matters
    A discution on what metrics are truly important with respect to trade show exhibitions.
  28. A Paperless Exhibit
    Within five years trade shows will be completely paperless is a prediction I heard at a recent conference.
  29. Public relations at a trade show: A little effort goes a long way
    The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is.
  30. QR Codes Can Create Greater Trade Show Impact
    Advances in technology are resulting in changes in ways we might traditionally do things. QR codes can now be used in trade shows to improve the way we disseminate information to booth visitors.
  31. Questions reveal the underlying needs of your trade show visitors
    In order to establish a successful exhibition, it is important to prioritize the needs of visitor. An effective way to do this is by creating a list of questions that help booth staff get into the mind of their visitors. Siskind describes his ACTION approach.
  32. Raise the bar on customer satisfaction
    Let your customers expect the unexpected. Offering good service and friendly booth people at a trade show becomes the baseline for superior customer satisfaction.
  33. Recording quality lead information
    Advances in technology means that fewer people use manual lead sheets to record lead information. If you are going to use technology, ensure you have prepared for the problems highlighted in this article. Some times manual lead sheets are more effective.
  34. Reducing exhibit costs
    The economy is in shambles, and trade show exhibition returns have taken a hit, often resulting in budget cuts to exhibits. Provided are a list of strategies that can be used to reduce exhibit costs.
  35. Reducing your exhibit's ecological footprint
    Creating an exhibit can often be environmentally unfriendly. Here are some things you can do to ensure that your footprint remains reasonable.
  36. The Right Frame of Mind
    The quandary at a trade show is finding a happy balance between being aggressive enough to produce the desired results and being the kind of person visitors want to do business with. The answer is all a matter of attitude. The right attitude at a booth is not as a hard-core sales person but rather as a host.
  37. The Right Place to Exhibit - A Strategic Approach
    Finding the right show is difficult. Don't jump at the first opportunity that knocks on your door. You have lots of choices. Take your time and do your homework. The right show is a blend of audience, cost and logistics. Good event selection is a solid base upon which the rest of your exhibit program is built.
  38. ROI or ROO
    Exhibiting is part of the marketing process and doesn't always lend itself easily to comparing dollars received against dollars spent. Marketing looks at other issues such as branding, generating leads, customer engagement and so on and whether these tasks have been completed successfully determines the success of the marketing exercise.
  39. Safety first at a trade show
    Achieving great results at a trade show also includes the health and safety of all. Making sure everyone is doing their part is an important part of doing it right. Here are some tips on how to prepare for potentially hazardous situations.
  40. The six people you are likely to meet at a trade show
    Exhibit marketing is all about meeting customers, clients and the public in a face to face environment. Your physical display as well as your booth staff#s skills need to be well honed to capture the attention of people in your target market group. Knowing who these people are is the first step. The next job is to develop a strategy for handling each booth visitor.
  41. Sources gives you powerful tools to help you stand out from the crowd
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  42. Staying Relevant in a Changing World
    The trick is to focus your exhibit plans around the question, "What is most relevant to my customers?" If you are not sure then you need to do the research. We are entering a new era where many of the rules and techniques that worked so well in the past are no longer producing results.
  43. A Strategic Approach to Trade Show Staffing
    When it comes to staffing your booth there is a place for anyone within your organization to benefit. Opening the doors to these people can be a serendipitous beginning to otherwise concealed possibilities.
  44. Thieves in broad daylight
    Theft is a common occurence at exhibitions. Here is some advice on how you can prevent theft of your property and intellectual property.
  45. Tips to ensure a safe business trip
    Travel, which is usually an essential part of attending an exhibition, can add an element of danger for the unprepared. Here are a few suggestions to make your next business trip safer.
  46. The Truth about Competitive Intelligence
    Competitive intelligence is defined as: "An organized, structured, information gathering process that enhances strategic decision-making." A well-defined CI strategy will give you a leg-up on future directions.
  47. Turn Your Booth into a Captivating Story
    Turning your exhibit pitch into a captivating story is an effective way to market your product. Here are some tips on how to do this effectively.
  48. Two helpful bits of data for your exhibition program
    As you are gathering the R.O.I information, it will be helpful to also look at two additional bits of factors: Your success ratio and your sales and buying cycles. Both are intertwined and will help you immensely.
  49. The Untapped Potential of your Trade Show Network
    When it comes to networking opportunities, trade shows provide one of the best venues. Here is the one place where everyone in your industry congregates for a few short days and is focused on one thing # business.
  50. Using Trade Shows As A PR Opportunity
    Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.
  51. The value of face to face
    Advances in technology also mean a greater number of ways to communicate in non-face-to-face ways, and an unwillingness to fund trade show programs. Face-to-face are invaluable, and measures can be taken to improve likelihood of continuous funding of exhibition presence.
  52. What's in your Plan B?
    When Murphy's Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your Plan B. he following is a list of nine of the most common items to include in your Plan B.
  53. Where did the trade show profit go?
    Capturing lead information at trade shows is a problem, with 69% of exhibitors not knowing how leads were being tracked. It is important to come up with questions that booth staff can use to focus their communication with visitors, and acquire better lead information.
  54. Why show leads are mishandled
    The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting to increase business or have a communication need such as brand reinforcement, the contacts you make at trade shows are of value and that value decreases each day they go unanswered.
  55. Your Customer Profile 1
    Part 1 - The Value of Creating a Customer Profile

  56. Your Customer Profile 2
    Part 2 - How to Create a Customer Profile

    Do you know your customer? I don't mean whether their name is Antonio or Jessica, but rather, do you understand who they are as people and what motivates them?
  57. Your Expo Toolkit
    Any number of things can go wrong with your trade show exhibit. It is important to plan ahead so that you can deal with problems as they arise. Siskind provides a starter checklist you can use and build off to ensure that you are well equipped before your exhibition.