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Resources and Articles from The Sources Hotlink

 
  1. Join the SOURCES Affiliate Program
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  2. Unique selling proposition
    Sources Select Resources Encyclopedia

    The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.
  3. What Guerrillas Know About USPs
    A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.