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Resources and Articles from The Sources Hotlink

 
  1. Brand Management
    Sources Select Resources Encyclopedia

    The application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer and thereby increase brand franchise and brand equity.
  2. How to brand yourself
    Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your career profile forces you to review everything you know about yourself -- and make it explicit.
  3. Managing your Brand in an Insecure World
    Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.