Video News Releases - Resources and Articles from The Sources HotLink
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Resources and Articles from The Sources Hotlink

  1. How to Make Your B-roll Work
    Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
  2. Media Events - Maximizing Your Attendance & News Pick-up
    Maximizing your attendance and news pick-up at media events.
  3. 6 Tips for Writing a Successful VNR
    A video news release(VNR) is essentially a press release on video. The key difference is how it is planned and written.
  4. Video News Releases
    Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.