Brand Strategy Experts - Resources and Articles from The Sources HotLink
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  Brand Strategy Experts

Resources and Articles from The Sources Hotlink

 
  1. Brand Management
    Sources Select Resources Encyclopedia

    The application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer and thereby increase brand franchise and brand equity.
  2. Building on the Emotional Experience of the Brand
    Linking Individual Brands With the Brand of a Convention or Event

    As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the expectations of those who hire us.