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Resources and Articles from The Sources Hotlink

  1. Account-based marketing
    Sources Select Resources Encyclopedia

    Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one.
  2. Advice and Tips for Nonprofits Creating a Marketing Team
    This is an instructional guide for non-profits to create marketing teams and developing them into the intermediate stages.
  3. The Anatomy of Buzz: How to create word of mouth marketing (book review)
  4. Article Marketing
    Sources Select Resources Encyclopedia

    Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace.
  5. Cluster Analysis (in Marketing)
    Sources Select Resources Encyclopedia

    A class of statistical techniques that can be applied to data that exhibit 'natural' groupings. Cluster analysis sorts through the raw data and groups them into clusters.
  6. Creating a customized Marketing Toolkit
    A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
  7. Direct Marketing
    Sources Select Resources Encyclopedia

    A form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.
  8. Drip Marketing
    Sources Select Resources Encyclopedia

    Drip Marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time.
  9. Expose Yourself!
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
  10. Frequently Asked Questions about Sources
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  11. Get a Digital Life
    An Internet Reality Check

  12. Getting Ink for Your New Product
    Get media coverage of your product.
  13. Getting your story into the media
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  14. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Strategy and tactics for successful media campaigns.
  15. Helping you reach the media
    How Sources can help you get more and better media coverage

    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  16. HotLink Resource Shelf: Going for Gold!
    Review of Going for Gold, a book on marketing strategies for speakers.
  17. HotLink Resource Shelf: The Art of Cause Marketing
    Review of a book on how to use advertising to change personal behaviour and public policy.
  18. How Media Relations Helps the Marketing Plan
    Using media relations to support your marketing strategy.
  19. Influencer Marketing
    Sources Select Resources Encyclopedia

    A form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
  20. Internet Marketing
    Sources Select Resources Encyclopedia

    The marketing of products or services over the Internet.
  21. The Low Cost of Marketing
    Marketing is not about selling, it's about getting your message out there.
  22. Making your marketing brochure a keeper
    A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they educate the reader).
  23. Marketing Effectiveness
    Sources Select Resources Encyclopedia

  24. Marketing Ethics
    Sources Select Resources Encyclopedia

    The area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.
  25. Marketing/PR - the new face of marketing
    Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
  26. Marketing Strategy
    Sources Select Resources Encyclopedia

  27. Marketing Topic Index in Sources Directory of Experts
    Spokespersons, Experts, and Resources

    A subject guide to experts and spokespersons on topics related to marketing in the Sources directory for the media.
  28. Media Relations as a Marketing Tool
    The first step to getting media attention is to make sure that reporters know about you.
  29. Our business is helping you to promote your business
    Business promotion

    Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.
  30. Permission Marketing
    Sources Select Resources Encyclopedia

  31. Powerful publicity and marketing tools for publishers and authors
    Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers directly.
  32. Professional Speakers: Create Brilliant Marketing Material
    Speakers really find it difficult to talk about themselves in glowing terms but that's exactly what you need to do. Put your words on paper in a way that really reflects your brilliance.
  33. Professional Speakers: To Market, To Market!
    Your positioning defines your market. Once you've decided on exactly what you stand for, you are now clear about who wants to hear you speak.
  34. Promotion (Marketing)
    Sources Select Resources Encyclopedia

  35. Publicity 101 for Colleges
    Sources News Release

    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
  36. Quantitative Marketing Research
    Sources Select Resources Encyclopedia

    The application of quantitative research techniques to the field of marketing.
  37. Relationship Marketing
    Sources Select Resources Encyclopedia

    Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
  38. Review: Secrets of Power Marketing
    A lively book, with a streak of practicality that reveals itself in an impatience with hoity-toity notions of marketing that have little impact on the bottom line.
  39. Review: World Wide Web Marketing
    A book for those whose jobs involve creating and maintaining corporate Web sites.
  40. Sources gives you powerful tools to help you stand out from the crowd
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  41. A Step-by-Step Guide to Being a Successful Consultant
    A practical guide to becoming a successful consultant.
  42. Successful Event Marketing Strategies
    Tips for marketing your events.
  43. Unique selling proposition
    Sources Select Resources Encyclopedia

    The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.
  44. What Guerrillas Know About USPs
    A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
  45. Words That Work
    Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.

Experts on Marketing in the Sources Directory

  1. Speakers Gold
  2. Université de Moncton