The Hillborn Group Ltd. 109 Vanderhoof Ave., Ste.
205, Toronto, ON M4G 2H7 Tel (416) 696-8146 Published 48 times per
year. $197/year ISSN 1183 8957.
Toronto-based, but national in scope, Canadian Fundraiser
specializes in news coverage of the fundraising management community.
Besides current events, sponsorships and major donations, this publication
tracks happenings of people involved in the non-profit and fundraising
communities and provides tips and helpful advice for its readers.
Canadian Public Relations Society Toronto 1 Yonge
St., Toronto ON M5E 1W7 Tel (416) 360-1988 Published Quarterly.
PR Perspective's new design is not just for looks; its editorial
content has increased substantially. A calendar of events, Web Watch
and relevant opinion pieces ensures it meets its mandate: Providing
"information and viewpoints related to the public relations
profession and the activities of CPRS Toronto." A nice bonus
for any CPRS
Front & Centre
The Canadian Centre for Philanthropy/Centre canadien
de philanthropie 1329 Bay St., 2nd Fl., Toronto, ON M5R 2C4 Published
six times/year $59.95 ISSN 1198-0761
The larger, newspaper format of this newsletter is full of information
for the charitable, volunteer community. Ethical investing, arts
funding, and software solutions are a few of the features you'll
find on the pages of Front & Centre. The size of the newsletter
allows for larger articles usually seen only in magazines.
Raise Your Voice!
P.O. Box 129, Wolfville, NS B0P 1X0 Tel (902) 542-2421
Published six times/year $24
The current issue of Raise Your Voice! is a special theme:
Promotional Materials. The information within its pages is valuable
to professional public speakers, as well as anyone needing to learn
presentation skills. Articles in this issue include audio recordings,
newsletters as a promotional tool, and what to include in a promotional
Words of Mouth!
Fax (905) 792-9818 Published 5 times/year $150
Words of Mouth! is a compilation of articles by Canada's
leading professional speakers. Time management, teamwork, corporate
values, and business writing are just some of the issues and ideas
that are covered in this substantial newsletter. A keynote contact
list helps readers keep in touch with professional speakers across
Complete Waste of Time: Tales and Tips About Getting More Done
Pace Productivity Inc., 1997. 251 pages. $19.95.
What a great book! In a really novel approach, Mark Ellwood has
bracketed his practical tips on time management with hilarious modern
fairy tales illustrating the issues at hand. I laughed out loud
at the adventures of Willard Thistlewaite in "Chronicle of
a Chronically Ill Meeting" and Nicholas Wigglesworth in "Tribal
Quest on the Fifth Floor." The jargon free, easy to implement
solutions Ellwood outlines are as memorable as the he characters
has created. Since finishing A Complete Waste of Time, I
have been inspired by its hero, time management guru Crispin Quirty,
to slay some dragons in my own worklife, including runaway paperwork
and run-on meetings. A truly rare find in an "industry"
book, A Complete Waste of Time is educational and entertaining.
Marketing: New Strategies, Techniques and Technologies to Win the
Customers You Want and Keep Them Forever
John Wiley & Sons, 1998. 314 pages, $34.95.
With Relationship Marketing, Ian Gordon attempts to lay down
a blueprint for a way of doing business tailored to the new millennium.
Emphasizing the development of reciprocal lifetime relationships
with customers rather than short-term gains, Relationship Marketing
responds to the increased inter-activity between supplier and purchaser
brought about by the digital age. Although packed with industry
jargon, Gordon's judicious use of examples, many of them Canadian,
and his obvious passion for his subject make Relationship Marketing
a worthwhile read.
Internet Handbook and the 1998 Canadian Internet New User's Handbook
By Jim Carroll and Rick Broadhead
These are the books to have for those getting started,
and those looking to go deeper into the online world. Refreshingly
Canadian in an area usually dominated by American perspectives.
By Michael A. Banks
This tome will show you around the bells and whistles
that turn a neophyte surfer into a Big Kahuna. Don't be fooled by
the first glance - The Internet Unplugged is written in a
very accessible style.
Guerrilla P.R. How
You Can Wage an Effective Publicity Campaign...Without Going Broke
By Michael Levine
HarperBusiness, 1993, ISBN 0-88730-664-0
This book is an action-packed, how-to and why-to manual that empowers
anyone dealing with the media. Through his conversational style
and hundreds of real-life stories, Levine actually instructs the
reader on how to think like a publicist.
In the News The Practice
of Media Relations in Canada
By William Wray Carney
The University of Alberta Press, 2002, 225 pp., ISBN
Excerpts from this book have been featured in recent editions of
The Sources HotLink for
good reason. It's an all-Canadian, comprehensive text that is research
based and provides both a practical and philosophical guide to dealing
with the media.
Public Relations Kit
By Eric Yaverbaum & Bob Bly
Hungry Minds Inc., 2001, 346 pp. (including CD-ROM),
Bold descriptive headings, concise copy, and pertinent graphics
that highlight "tips", what to "remember" and
the occasional "zinger" all add to this book's readability
and value as a reference for both beginners and experienced pros.
Don't pass this one by just because you've been in the business
a while - it's a fun read and a powerful reminder of how great campaigns
get implemented and evaluated.
The Canadian Guide
to Managing the Media, Revised Edition
By Ed Shiller
Prentice-Hall Canada, 1994, 189 pp., ISBN 0-13-324724-4
Media consultant and Sources
HotLink contributor, Ed Shiller, wrote and revised this
book some time ago and contrary to what your local book retailer
may say, it's still in print and available from the author. Every
aspect of media relations is covered including crisis management,
handling an interview, planting a story and mastering the tools
of the trade (media kits, releases, videos, conferences).
Guerrilla PR Wired:
Waging a Successful Publicity Campaign Online, Offline and Everywhere
By Michael Levine
McGraw-Hill, 2002, 281 pp., ISBN 0-07-138231-3
Hollywood PR guru Michael Levine applies his Guerrilla PR strategies
to the Internet with stunning results. Don't build a Web site or
online campaign without reading this book. And pay attention, there
may be a test on this material! (there really is a test - at the
end of the book!)
The Public Relations
By Merry Aronson & Don Spetner
Lexington Books, 1993, 210 pp., ISBN 0-02-901052-7
Anyone writing material for media consumption should have a copy
of this book. Buy it. Read it. Use it. It's as indispensable as
a dictionary or thesaurus.
Publicity & Media
By David R. Yale
NTC Business Books, 1995, 190 pp., ISBN 0-8442-3218-1
For task-oriented, list making publicists (count me in!), here is
the ultimate collection of checklists. Absolutely every PR activity
is covered, from the initial approval process right through to hiring
a clipping service to track your campaign.
Media Names &
Published by Sources.
Determine who to contact and where to find them,
quickly, with this comprehensive directory of media outlets
that includes radio, television, daily newspapers, campus media,
Web sites, consumer magazines community and ethnic papers, trade
magazines, scholarly journals and associations. Media
Names & Numbers also includes geographical, language,
owner and subject indexes.
Newsletters and Press Releases
By Alison Baverstock
Oxford University Press, 2002, 96 pp., $12.95 Cdn
Written by an accomplished marketer and teacher,
this book focuses on how to effectively use words to generate publicity.
Starting with the basic strategies for crafting messages (what to
say, how to say it, who to say it to), the author provides valuable
lessons in how to be persuasive and compelling in print. The focus
is on newsletters and press releases as PR fundamentals. Included
are a number of invaluable writing and production checklists, as
well as troubleshooting techniques for handling customer complaints,
errors in reporting and setting up focus groups for valuable feedback.
Writing for the Internet
By Jane Dorner
Oxford University Press, 2002, 128 pp., $12.95 Cdn
Here's ample testimony that Internet communications
don't read the same as print communications. The urgency of the
Internet requires emphasis on brevity and clarity. Also consideration
must be given to positioning (letting the reader know where they
are and where they can go next) and the reader's purpose - are they
visiting your site for factual information or for recreation? On
paper there are a number of ways to keep your reader engaged, online
the choices are limited, particularly when most online readers are
in a hurry to "get to the point." Don't try to build and
maintain a Web site without reading this book. All the tricks and
techniques are here for grabbing and holding your online audience.
By Allan Bonner
Briston House, 2003, 176 pp., $24.95
Guide to Media Relations
By Irv Schenkler & Tony Herrling
Pearson Prentice Hall, 2003, 144 pp., $27.95
Toward the Common
Good: Perspectives in International Public Relations
By Donn James Tilson, APR & Emmanuel C. Alozie
Pearson, 2004, 464 pp.
The Practice of Public
By Fraser Seitel
Prentice Hall, 2003
How to Make the Most
out of Every Media Appearance:
Getting Your Message Across on the Air, in Print, and Online
By George Merlis
McGraw-Hill, 2003, $25.95
Theory and Practice
Edited by Jane Johnston & Clara Zawawi
Allen & Unwin Academic, April 2004, 480 pp.,
How to Deliver Effective Written and Spoken Messages
By N. van der Merwe & Evelyn Howard
Juta Academic, April 2004, 384 pp., $37.95
Reform Group: History of public relations & lobbying efforts
Guilt, and Violence
Do We Do Now?
Web Sites for Inquiring Minds
Questions and Answer on Orthography and Reading (1888)
Link: Publications & Broadcast Media Online
magnifies your Internet visibility
news release: Canadian Organic Growers on Organic Products Regulation
HotLink Site Overview:
HotLink home page -
Title Index -
Author Index -
Subject Index -
Resource Type Index -
Media Relations Resources (i.e. HotLink Links page) -
of Previous Issues of Sources HotLink -
from Sources HotLink (in alphabetical order by title) -
Reprinted from The Sources HotLink
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