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The Sources HotLink has been published since 1996. HotLink.ca features new and original articles on media relations, public relations, publicity, fundraising, marketing, public speaking, and crisis communications, as well as most of the articles which have appeared in the print version. Recent and featured articles appear below. Find all HotLink articles with the Subject Index, Title Index, or Author Index.

 
Current and Featured Articles

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Sources HotLink newsletter - July 24, 2014
The latest issue of the HotLink newsletter, featuring resources on media, journalism, media relations, press freedom, and other topics, is now available online or via email subscription.

Strange Case of Dr. Jekyll and Mr. Hyde and SOURCES
Stories turn out better with SOURCES.

Teambuilding
The team must be capable of achieving results that individuals cannot do in isolation or that is beyond their individual capability. It must have common goals or a purpose which each member recognizes and understands.

Business Continuity and Crisis Preparedness
Many companies now recognize that when the work force acts as a unified team, mental and physical health improves, feelings and attitudes are positive, productivity climbs through the roof and greater profits result.

Trying to change the world? We can help you get your message out.
Getting your story across is an uphill battle when you’re challenging the status quo. SOURCES offers effective affordable tools to help you reach the media and the public.

Talk isn't always cheap
Far from being cheap, talk may turn out to be one of the most valuable assets your company owns.

Achieving Success as a Professional Speaker
Success as a professional speaker depends on promoting yourself and becoming known to the people who are the gatekeepers to your audience.

The Benefits of Professional Speaking
No matter how good you are, you’ll still have something to learn or some new set of skills to acquire.

Public Speaking: Overcoming The Fear
Overcoming the anxiety.

Schedule a Photo Shoot
Snapshots taken by friends or family are fine for most purposes, but when you need a professional portrait to use on your website, in your promotional materials or for the back cover of your book, you need to hire a professional.

Ten Perfectly Promotable Ideas
As a small business marketer you are often looking for ideas to promote your business.

Seven Essentials for a Great Website
If you want your website to generate action, think about how each component of your website will get your customer through the sales lifecycle – to capture their interest, create desire and generate action.

Are you paying too much to send out your news releases?
If you use a corporate newswire service to send out your news releases you are likely paying too much to send your release to the wrong people.

Powerful publicity and marketing tools for publishers and authors
Sources helps authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get you publicity in the media and

Business promotion with the Sources directory
Optimize your online marketing efforts with keywords that correspond to the search terms people use to find your services or products.

Media relations for politicians
Political representatives, public officials, and community leaders have unique media relations needs.

Have new social media made traditional media obsolete?
A public relations person recently asked “Haven’t new media like Facebook and Twitter made traditional media obsolete?”

Barry Siskind: The Untapped Potential of your Trade Show Network
When it comes to networking opportunities, trade shows provide one of the best venues.

Publicity 101 for Colleges
What’s the best way for a college to get continuing media attention?

Challenging Times: What’s Your Best Bet?
Innovation is critical for long term success. Look at your business model. Could it use reinventing or critical surgery?

What Guerrillas Know About USPs
A USP is a unique selling proposition. Your USP is your proprietary competitive edge stated in clear, concise terms.

What Makes a Good Story?
What makes a story interesting is often a combination of the interests of the audience, the interests and abilities of the reporter, and a long history of journalistic tradition.

Keeping Current
With technology there’s no free lunch. You may gain immediacy and interactivity, but you may also lose permanency and power.
Search Engine Power
Your Sources listing is often one of the most important factors in determining how often, and how high up, your organization appears in Google and other search engines.

Put it in Writing
Concise tips for writing press releases.

What is Public Relations?
PR is proactive and positive, always trying to avoid a problem before it occurs.



Read articles from past issues of The Sources HotLink:
Author Index Title Index Subject Index
 
Previous issues of The Sources HotLink in PDF format
 
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